Ideas are All Around by Philip C. Stead is a great book to share when someone tells you they have no ideas. Perhaps they need to take some time to look around and then see what they can come up with.
Battle Bunny by Jon Scieszka and Mac Barnett is a great picture book to use with kids that feel they have no ideas because it shows the legitimacy of starting from something known and making it your own. Plus, this book is just a fun read! Also an Octopus by Maggie Tokuda-Hall and illustrated by Benji Davis is perfect for thinking of how we craft stories and the elements we need.
The illustrations are playful and the story itself is informational and whimsical. I am so thankful for their genius. I love how I Am A Story by Dan Yaccarino urges us to think of how far stories have traveled and how they shape our society. This Is My Book! I especially enjoyed the interplay between the author and the panda. Kids are sure to appreciate the message but also how well it is portrayed; who really creates the story and how can we co-create? The Whisper by Pamela Zagarenski is beautiful both in text and in the illustrations.
Using a book whose words fall out as a way to discuss imagination is a marvelous way to get students thinking more creatively. In Little Red Writing by Joan Holub and illustrated by Melissa Sweet , we see how our pencil heroine has to navigate the perils of writing.
Great literature is always thought provoking, always new? Literature and the Writing Process? By seamlessly integrating literature and composition into one multi-purpose text, the authors enable you to enjoy, understand, and learn from imaginative literature?
Text writing assignments use literature as a tool of critical thought, a method for analysis, and a way of communicating ideas. Careful integration of rhetorical instruction with the critical study of literature guides you through the allied processes of analytical reading and argumentative writing.? As a result, readers learn how to write essays about the major features that are involved in interpreting short stories, poems, and plays. Also available with MyLiteratureLab?
We've even designed 50 customizable calls-to-action in PowerPoint you can download and use in your ebooks. You can grab them here. Now, we don't have a dedicated CTA template slide in the PowerPoint ebook templates for you to customize Once you've finished writing your ebook — CTAs and all — it's time to convert it to the right file type so it's transferable from you to your recipient.
Why can't you just attach what you have to a landing page and be done with it? Word documents, PowerPoints, and similar templates are perfect for creating your ebook, but not for delivering it. Because these templates are editable, the contents of your ebook are too easily corrupted, distorted, or even lost when moving from your computer to the hands of your future leads.
That's where PDFs come in. You've seen these letters at the end of files before. Short for Portable Document Format, the. PDF file type essentially freezes your ebook so it can be displayed clearly on any device. A popular alternative to PDFs is the. EPUB file type. Your ebook should be available for download through a landing page on your site.
This is how you are able to convert your visitors into business leads that your sales team can ultimately follow up with.
For instance, you went through this landing page in order to access this ebook template. To learn more about how to optimize your landing pages for conversion, download this free ebook. Once your landing page is all set, you can use that destination URL to promote your ebook across your marketing channels.
Here are five ways you can do this:. For instance, you should have landing page analytics that give you insight into how many people downloaded your ebook and converted into leads, and closed-loop analytics that show how many of those people ultimately converted into opportunities and customers for your business.
And with that, we've built an ebook, folks! You can check out the packaged version of the example I built through this post here:. For instance, having landing page analytics that give you insight into how many people downloaded your ebook, or show how many of those downloaders converted into opportunities and customers for your business. So, what should you write about in your ebook? I'll answer that question with another question: What do you want your readers to get out of this ebook?
To identify an ebook idea that suits your audience, consider the type of ebook you're trying to create. Here are a few ideas. Conducting an experiment or business survey? This is a great way to develop proprietary knowledge and become a thought leader in your industry. But how will you share your findings with the people who care about it? Create an ebook that describes the experiment, what you intended to find out, what the results of the experiment were, and what these findings mean for your readers and the market at large.
People love success stories, especially if these people are on the fence about purchasing something from you. If you have a client whose business you're particularly proud to have, why not tell their story in an ebook? Ebook case studies show your buyers that other people trust you and have benefited from your product or service.
In your ebook, describe what your client's challenge was, how you connected with them, and how you were able to help your client solve their challenge and become successful. The more complex your product is, the more information your customers will need to use it correctly. If your product or service can be used in multiple ways, or it's hard to set up alone, dedicate a brief ebook to showing people how it's done.
In the first section of your ebook, for example, explain how to launch your product or service. In the second section, break down the individual features and purposes your product is best used for.
Interested in interviewing a well-known person in your market? Perhaps you've already sat down with an influencer to pick their brain about the future of the industry. Package this interview into an ebook, making it easy for your customers to read and share your inside scoop. A "playbook" is a document people can use when taking on a new project or concept that is foreign to them. Think of it like a cheat sheet, full of tips and tricks that help your customers get better at what they do.
When done right, a playbook equips your customers with the information they would need to excel when using your product. For example, a software vendor for IT professionals might create a "virus protection playbook" that makes support teams better at preventing viruses at their respective companies. Sometimes, the best ebook for your business is already strewn across a series of blog posts.
If you've spent the last month writing articles all on the same subject for your business, imagine how these posts would look stitched together? Each article can begin a new chapter.
Then, once this ebook is created, you can promote it on a landing page, link to this landing page from each individual blog post, and generate leads from readers who want to download the entire blog series in one convenient ebook. Ebooks are one of the top converting lead magnets a business can offer to its audience. Creating an ebook is all about delivering high value at a low price point to generate a high volume of sales. Ebooks work well for new businesses looking for brand awareness and established companies securing a spot as an industry thought leader.
Get started on your own ebook using the free template available in the offer below. Editor's note: This post was originally published in November and has been updated for comprehensiveness.
Originally published Jul 20, PM, updated January 07 Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Thank You! You have been subscribed. Start free or get a demo. Marketing 19 min read. Download Free Ebook Templates. Download 18 Free Ebook Templates. They give the reader: In-depth digital content in an environment largely overrun with quick headlines and soundbites Visual data that compliments the editorial content On-demand access to the ebook content Your business benefits from publishing an ebook, too.
But what exactly is an ebook and why do they deliver such great results for marketers? What are the benefits of an ebook? You can put it behind an opt-in of some kind, incentivizing your website visitor to become a lead if they want the information.
In some ways, ebooks have design capabilities like in-depth charts, graphs, and full-page images which you may not be able to achieve on your blog. After the initial creation of the ebook, you can distribute the file a multitude of times with no additional production cost. They also have no associated shipping fees.
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